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Short Form Financial Copywriting Program
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Welcome
Module 1: Ad Copy Clinic
Overview
Lesson 1: Core Concepts (15:06)
Lesson 2: Headline Workshop (39:15)
Lesson 3: Space Ads (27:22)
Lesson 4: Interview with Mike Morgan
Module 2: Lift Letters
Overview
Lesson 1: Introduction (14:52)
Lesson 2: Lift Letter Breakdown (91:58)
Lesson 3: Interview with Donnie Bryant
Module 3: Advertorials
Overview
Lesson 1: Introduction (31:13)
Lesson 2: Finding New Ideas for Advertorials (14:30)
Lesson 3: How to Write Advertorials (40:31)
Lesson 4: Interview with Patrick Bove
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